Michael de la Guerra is an artist and a retired freelance writer who--under the name Michael Lopez--has been featured as a case study in the Harvard Business Review, published in The Huffington Post, banned from writing for Buzzfeed (long story), and featured as an expert in Fast Company, The Wall Street Journal, and more. He’s ghostwritten for NFL players and bank CEOs alike but remains at the mercy of NDAs signed during a decade-long copywriting career working with sought-after digital marketing agencies on high-converting campaigns for some of the largest names in business. He works in academia now and spends his creative energy on visual art and poetry.