You'll see how to turn your headlines into other valuable marketing pieces, as well as:
You'll get to see examples for each formula, and discover:
Michael Lopez is a message-driven content designer and copywriter. He helps modern businesses who are transforming their industry communicate on a grand scale. Because even the sharpest leaders don't always have the right words to express how they change people's lives. As one of the head copywriters at Conscious Copy & Co., he's worked on some their highest converting campaigns, for some of some of their biggest clients, including Brendon Burchard, Joe Polish, and dozens of others, across dozens of industries, including: law, real estate, functional medicine, contracting, healthcare, consulting, and more. He's ghostwritten for NFL players, multimillion dollar entrepreneurs, and household names in business that he's bound by NDA to never speak of. He's been featured as a case study in The Harvard Business Review, published in the Huffington Post, has been banned from writing for Buzzfeed (which is a long story), and quoted as an expert in Fast Company, New York Magazine's "The Cut," The Wall Street Journal, and more. He lives in Los Angeles, where he's working on his first novel, with his cat Romeo.