52 Proven Headline Formulas For Modern Businesses Who Want To Connect With Their Markets On A Human Level

 
 
  • Easy-to-follow headline templates you can use to stand out and cut through the noise without resorting to the worst types of shock, hype, or fear, and connect with your market as if you were a long-time friend showing up at their home
  • Position yourself as an authority in a way that will make people want to keep reading as soon as they see your headline
  • Pull from a treasure trove of proven formulas at anytime, even if you're feeling uninspired or don't know what to write
 

15+ Bonus Techniques Inside

 
 

You'll see how to turn your headlines into other valuable marketing pieces, as well as:

  • The creative way A-List copywriters construct their strongest headlines (you can use it to create powerful marketing messages at lightning-quick speeds)
  • A simple Interest Indicator that will show you how to avoid wasting time creating a piece of marketing content that you put out online, only to get zero engagement
  • The Dessert Menu Fix: How I turned a boring benefit statement into a winning headline as salivating as the smell of freshly baked cookies (and how to speak to your markets biggest pain points without coming off as manipulative or salesy)
 

Thorough Before And After Examples

 
 

You'll get to see examples for each formula, and discover:

  • The Lover's Promise Theorem: Design a headline that evokes a positive emotional response, and releases the same brain chemicals as when someone you trust keeps a promise.
  • How to light people up and get them so excited that they devour every last word on your sales page
  • The communication rule almost everyone breaks that you should follow to ensure your message attracts only the people you know you can help
  • How to adapt these techniques to connect with people through email, social media, direct mail, and more
 

You'll Know What To Include In Your Headline So Even The Most Immune Markets Will Be Intrigued By Your Message, PLUS...

 
man reading newspaper in bulletin board
 
  • The three words to remember when writing copy that will allow to stop anyone's mindless internet scrolling and get them leaning into what you have to say
  • Beginner's messaging mistakes to avoid that even top companies like Nike, Apple, and Whole Foods spend millions to evade
  • Examples of the world's greatest living copywriter's headline technique
  • The Tragedy of The Sales Manager: A case study in how I turned the most monotonous subject into a connection-based headline that you can copy to communicate the benefits of your product/service as exclusive and unique.
 
 

Michael de la Guerra is an artist and a retired freelance writer who--under the name Michael Lopez--has been featured as a case study in the Harvard Business Review, published in The Huffington Post, banned from writing for Buzzfeed (long story), and featured as an expert in Fast Company, The Wall Street Journal, and more. He’s ghostwritten for NFL players and bank CEOs alike but remains at the mercy of NDAs signed during a decade-long copywriting career working with sought-after digital marketing agencies on high-converting campaigns for some of the largest names in business. He works in academia now and spends his creative energy on visual art and poetry.

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